ProCare Executive Leadership Team

Our staff is committed to supporting practice teams to best care for their patients. Every day we work hard to provide our GPs, nurses and general practice teams with quality clinical and business support; integrated primary care services; strong community partnerships and programmes; and strategic workforce development projects. We also represent their interests with DHBs and industry organisations.

Steve Boomert, CEO

Steve Boomert joined ProCare in 2013 with more than two decades of experience in health and life insurance, healthcare and IT in the US, UK, Australia and New Zealand. During his five years as CEO of Tower Health and Life Insurance he drove a major turnaround in customer satisfaction, market share growth and financial performance for the major subsidiary of the listed TOWER group.

Steve is the former general manager of Medibank, Australia's largest private health insurer, a former President of Health Funds Association and has held board positions with the Australian Juvenile Diabetes Research Foundation, NZ Investment Saving and Insurance Association, and the Insurance and Saving Ombudsman. He is a member of the NZ Institute of Directors.

Tony Wai, Chief Financial Officer/Corporate Services Manager

Tony is a fully qualified accountant, holding both NZ (CA) and UK (CIMA) professional accountancy qualifications. He has more than 20 years finance and management experience working across healthcare technology and FMCG organisations. Recently he held the role as CFO/COO of Atlantis Healthcare Group where he helped in setting up the respective behavioural health technology businesses in Atlantis' international expansion through Europe and the USA, as well as guiding the technology and finance teams of the organisation. Tony has also worked in senior finance roles in some of New Zealand's largest companies (including Fonterra Brands and Fletcher Challange) and has also run a number of successful start-ups and high growth companies. 

Dr Allan Moffitt, Clinical Director


Allan Moffitt joined ProCare in July 2014. He has held positions in a range of health care organisations, including the role of Director of Primary Care at Counties Manukau DHB, Medical Director for Midlands Health Network, Deputy Chair and Clinical Lead for GAIHN, and Clinical Director for PHOs: EastHealth Trust and Alliance Health Plus. He was foundation Deputy Chair for the IPA Council.

Allan owned his own practice in Howick for 18 years and has been working in Otara as a part-time GP for more than 10 years. He is a vocationally registered GP and ex-clinical teacher and was awarded a distinguished service medal from the RNZCGP for his work with part examinations and membership of the Auckland Faculty Board. He has worked on and chaired a range of committees and working groups in the health care industry including at ministerial level.

Allan is a member of the NZ Institute of Directors. He currently chairs the Metro Auckland Clinical Governance Forum across all the PHOs and DHBs in Auckland.

Kylie Ormrod, General Manager, Practice Services

BSc, PGDipSci, PGDipMgmt, PMP, PROSCI Change Management Practitioner

Kylie Ormrod has extensive experience in leadership in the health sector. She held transformational change and performance improvement roles at ACC, including senior management for the commercial subsidiary Catalyst Injury Management Ld. She was the Establishment General Manager for the NZ Health Care Homes Collaborative. In addition, she has led several key portfolios in her time at ProCare, including National Health Targets (IPIF) Performance, Strategic Change Programme, Project Management Governance, as well as holding Acting Chief Operating Officer responsibilities.

Her recent achievements include:

• Leading ProCare’s multiple-award winning Mission Smokefree programme
• Leading ProCare’s national Health Targets/IPIF programme moving ProCare from 23rd to 1st in CVD and 29th to 2nd in Smoking Brief Advice out of 35 Primary Health Organisations
• Leading ProCare’s planned proactive care change management work to enable patients to take control of their health needs

She was invited to speak to the International Conferences in Integrated Care in Edinburgh Scotland (2015) and Barcelona Spain (2016).

Paul Roseman, General Manager, Strategic Development

Paul Roseman is a registered pharmacist and the General Manager Strategic Development. Paul has more than 20 years' experience working in IPAs and Primary Health Organisations. Paul has designed and implemented a wide variety of primary care clinical programmes including; the newly designed patient pathway for high tech imaging in general practice, chronic disease management, hospital avoidance, electronic clinical decision support, referred services demand management and performance indicator programmes.


Lance Norman, Head of Equity and Māori Health Outcomes

Lance Norman joined ProCare in 2018 as Head of Equity and Māori Health Outcomes.

Prior to joining the ProCare whānau he was CEO of Māori health and advocacy-focused public health NGO, Hāpai Te Hauora, where he successfully raised the profile of the organisation as a leading Māori public health policy advocate across Aotearoa.

He also led campaigns influencing government policy change in fields such as standardised packaging and tax increases for tobacco control, health literacy, alcohol and drug harm and problem gambling harm.

Mr. Norman’s experience spans more than 20 years of executive and senior management roles across various sectors including health, social services and Whānau Ora.