ProCare Executive Leadership Team

Our staff is committed to supporting practice teams to best care for their patients. Every day we work hard to provide our GPs, nurses and general practice teams with quality clinical and business support; integrated primary care services; strong community partnerships and programmes; and strategic workforce development projects. We also represent their interests with DHBs and industry organisations.

Bindi Norwell, Group Chief Executive Officer


Bindi is a visionary leader with more than 25 years’ experience working across a range of sectors including property, professional services, telecommunications and aviation.

Most recently CEO of the Real Estate Institute of New Zealand (REINZ), Bindi has extensive commercial and leadership experience, is highly strategic and has a natural aptitude toward effective collaboration and stakeholder engagement.  

Bindi brings to ProCare a passion for health, and relishes the opportunity to utilise her strategic and leadership strengths to improving the health outcomes for all New Zealanders, with a key focus on Equity, digital transformation and putting people at the centre of the health experience.  Bindi holds an MBA with Monash University. 


Tony Wai, Chief Financial Officer/Corporate Services Manager

Tony is a fully qualified accountant, holding both NZ (CA) and UK (CIMA) professional accountancy qualifications. He has more than 20 years finance and management experience working across healthcare technology and FMCG organisations. Recently he held the role as CFO/COO of Atlantis Healthcare Group where he helped in setting up the respective behavioural health technology businesses in Atlantis' international expansion through Europe and the USA, as well as guiding the technology and finance teams of the organisation. Tony has also worked in senior finance roles in some of New Zealand's largest companies (including Fonterra Brands and Fletcher Challange) and has also run a number of successful start-ups and high growth companies. 

Gabrielle Lord, General Manager of Practice Services and Nursing Director

Gabrielle is a New Zealand Registered Nurse who has also completed a Masters of Business Administration. Gabrielle’s clinical experience includes ten years in cardiothoracic specialities in NZ, Australia and the UK, and ten years in general practice within NZ and Singapore.  Since joining ProCare in 2011, Gabrielle has held differing roles, including Clinical Nurse Advisor, Clinical Project Manager, and Head of Clinical Services.  Apart from sharing the success of improved clinical performance with the ProCare network over the last few years, Gabrielle is committed to ensuring general practice teams are supported to be in the best position to provide comprehensive care to their enrolled populations.

Paul Roseman, General Manager, Strategic Development

Paul Roseman is a registered pharmacist and the General Manager Strategic Development. Paul has more than 20 years' experience working in IPAs and Primary Health Organisations. Paul has designed and implemented a wide variety of primary care clinical programmes including; the newly designed patient pathway for high tech imaging in general practice, chronic disease management, hospital avoidance, electronic clinical decision support, referred services demand management and performance indicator programmes.


Dr Allan Moffitt, Clinical Director


Allan Moffitt joined ProCare in July 2014. He has held positions in a range of health care organisations, including the role of Director of Primary Care at Counties Manukau DHB, Medical Director for Midlands Health Network, Deputy Chair and Clinical Lead for GAIHN, and Clinical Director for PHOs: EastHealth Trust and Alliance Health Plus. He was foundation Deputy Chair for the IPA Council.

Allan owned his own practice in Howick for 18 years and has been working in Otara as a part-time GP for more than 10 years. He is a vocationally registered GP and ex-clinical teacher and was awarded a distinguished service medal from the RNZCGP for his work with part examinations and membership of the Auckland Faculty Board. He has worked on and chaired a range of committees and working groups in the health care industry including at ministerial level.

Allan is a member of the NZ Institute of Directors. He currently chairs the Metro Auckland Clinical Governance Forum across all the PHOs and DHBs in Auckland.

Tania Wilson, General Manager, Fresh Minds

BA, MA(Hons), DipClinPsych, Regd. Psych (Clinical), MNZPSs

A Clinical Psychologist by discipline Tania has both operational and clinical oversight of all Fresh Minds Services. Of Te Arawa, Ngāpuhi and Cornish descent Tania has spent the last 35 years working in various healthcare settings including for DHBs, NGOs and in primary care as well as time in an advisory role for Auckland University services. She has held several senior leadership, management, and consulting roles leading teams and national projects, as well as providing advice to Government agencies. Having worked in a number of specialty areas including forensics, maternal, child and adolescent mental health, and organisational psychology Tania’s focus for the last seven years has been on primary care.

Tania is passionate about early intervention and strongly believes that all New Zealanders must be provided with choices enabling them toward a healthy future. Tania is a strong advocate that recipients of our services must be given an opportunity to guide the shape how organisations and clinicians deliver healthcare.

As a primary care organisation with strong capability across all aspects of health and wellbeing, she is excited about the opportunity that Fresh Minds has to be an enabler of better ways of working to address the whole of health needs of our community