ProCare Executive Leadership Team

Our staff is committed to supporting practice teams to best care for their patients. Every day we work hard to provide our GPs, nurses and general practice teams with quality clinical and business support; integrated primary care services; strong community partnerships and programmes; and strategic workforce development projects. We also represent their interests with DHBs and industry organisations.

Bindi Norwell, Group Chief Executive Officer


Bindi is a visionary leader with more than 25 years’ experience working across a range of sectors including property, professional services, telecommunications and aviation.

Most recently CEO of the Real Estate Institute of New Zealand (REINZ), Bindi has extensive commercial and leadership experience, is highly strategic and has a natural aptitude toward effective collaboration and stakeholder engagement.  

Bindi brings to ProCare a passion for health, and relishes the opportunity to utilise her strategic and leadership strengths to improving the health outcomes for all New Zealanders, with a key focus on Equity, digital transformation and putting people at the centre of the health experience.  Bindi holds an MBA with Monash University. 


Gabrielle Lord, General Manager of Practice and Clinical Services and Nursing Director

Gabrielle is a New Zealand Registered Nurse who has also completed a Masters of Business Administration. Gabrielle’s clinical experience includes ten years in cardiothoracic specialities in NZ, Australia and the UK, and ten years in general practice within NZ and Singapore.  Since joining ProCare in 2011, Gabrielle has held differing roles, including Clinical Nurse Advisor, Clinical Project Manager, and Head of Clinical Services.  Apart from sharing the success of improved clinical performance with the ProCare network over the last few years, Gabrielle is committed to ensuring general practice teams are supported to be in the best position to provide comprehensive care to their enrolled populations.

Dee Crooks, General Manager – Brand and Communications

Dee is an award-winning communications professional, with 20 years’ experience across the disciplines of external and internal communications, advocacy, sustainability, brand and marketing.

Her areas of communications specialisation include media relations, reputation management and issues/crisis management.

Prior to joining ProCare, Dee was the Corporate Communications Director at the Real Estate Institute of New Zealand (REINZ). She has also worked in communications roles for some of Auckland and London’s major financial services providers, has been a consultant at PHO Alliance Health Plus and has also done some work for GSK New Zealand’s vaccine portfolio, worked for industry bodies and public relations agencies.

Dee has a Bachelor of Communications (BCS), majoring in public relations and event management.


Mihi Blair (Ngāti Whātua), Kaiwhakahaere Hauora Māori, Mana Taurite (GM of Māori Health and Equity)

Ko Mahuhu-ki-te-rangi tōku waka
Ko Maungakiekie tōku maunga
Ko Waitemāta tōku moana
Ko Tuperiri tōku tangata
Ko Ngā Oho, ko Te Taoū ko Te Uringutu ngā hapū
Ko Ngāti Whātua te iwi

Mihi has over 15 years career experience in community, government and advocacy providing an excellent platform to lead positive health and wellbeing aspirations for Māori at ProCare.

Mihi has held several advisory roles which includes Oceania Conference, Sydney Organising Committee, Indigenous Rep, HPA Vape to Quit Smoking Campaign Advisory Board

Mihi’s experience in providing support, expertise and advocacy for Smokefree Environments and regulations regarding the sale of Products (Vaping) Amendments Act 2020 gives ProCare support in advocating for better health outcomes.

Mihi is a strong advocate for doing better now for the next generation and is passionate about whānau and community led transformation. Mihi’s leadership to support ProCare's strategy to align to Te Tiriti principles will ensure that positive health outcomes for Māori are a priority.


Matt Prestwood, General Manager – People and Culture

Matt has worked in HR and people-based roles, both internationally and in NZ, for more than 18 years, with executive level HR Management positions spanning diverse industries such as Electricity, Engineering, Retail, Corporate and Healthcare. Joining ProCare in 2017, Matt specialises in talent attraction, engagement and retention, and is passionate about leading some of our exciting and innovative new healthcare workforce development initiatives. His team also offer a range of HR and recruitment support services directly to our healthcare network.

Matt’s role also oversees all facets of health, safety and wellness as well as managing our various sites and facilities, making sure our people have everything they need to remain healthy, happy and engaged in the critical mahi that we do.

Jonathan Duncan, Chief Commercial Officer

Jonathan has over twenty years' experience in senior finance roles both in NZ and overseas.

During Jonathan's earlier career, he held various financial roles in London and Melbourne across investment banking, wealth management and retail sectors. More recently Jonathan worked at JUCY Group, as Group Financial Controller and eventually became Chief Financial Officer for a further six years.

Since 2021 Jonathan had been employed with Les Mills International as their Finance Director, with his core responsibility to lead the New Zealand-based Finance function before joining ProCare in Feb 2024.

Jonathan has strong experience in growing businesses, strategy development and execution, as well as building and empowering high-performing individuals & teams.

Paul Roseman, General Manager, Strategic Development

Paul has more than 30 years' experience working in the healthcare arena, with more than 20 spent working in Independent Practitioner Associations (IPAs) and Primary Health Organisations (PHOs). During his time with ProCare, Paul has designed and implemented a wide variety of primary care clinical programmes including; digital assistants, the patient pathway for high tech imaging in general practice, chronic disease management, hospital avoidance (planned care), electronic clinical decision support, referred services demand management and performance indicator programmes. Paul is Chair of Clinical Assessments Limited (CAL) a longstanding partnership between ProCare and East Health. Paul is a registered pharmacist and graduated with a Bachelor of Pharmacy from the University of Otago.

Dr Allan Moffitt, Clinical Director


Allan Moffitt joined ProCare in July 2014. He has held positions in a range of health care organisations, including the role of Director of Primary Care at Counties Manukau DHB, Medical Director for Midlands Health Network, Deputy Chair and Clinical Lead for GAIHN, and Clinical Director for PHOs: EastHealth Trust and Alliance Health Plus. He was foundation Deputy Chair for the IPA Council.

Allan owned his own practice in Howick for 18 years and has been working in Otara as a part-time GP for more than 10 years. He is a vocationally registered GP and ex-clinical teacher and was awarded a distinguished service medal from the RNZCGP for his work with part examinations and membership of the Auckland Faculty Board. He has worked on and chaired a range of committees and working groups in the health care industry including at ministerial level.

Allan is a member of the NZ Institute of Directors. Allan is on secondment to Te Whatu Ora part-time as the Interim National Clinical Director for Commissioning.

Tania Wilson, General Manager, Fresh Minds and Director of Psychological & Behavioural Health

BA, MA(Hons), DipClinPsych, Regd. Psych (Clinical), MNZPSs

A Clinical Psychologist by discipline Tania has both operational and clinical oversight of all Fresh Minds Services. Of Te Arawa, Ngāpuhi and Cornish descent Tania has spent the last 35 years working in various healthcare settings including for DHBs, NGOs and in primary care as well as time in an advisory role for Auckland University services. She has held several senior leadership, management, and consulting roles leading teams and national projects, as well as providing advice to Government agencies. Having worked in a number of specialty areas including forensics, maternal, child and adolescent mental health, and organisational psychology Tania’s focus for the last seven years has been on primary care.

Tania is passionate about early intervention and strongly believes that all New Zealanders must be provided with choices enabling them toward a healthy future. Tania is a strong advocate that recipients of our services must be given an opportunity to guide the shape how organisations and clinicians deliver healthcare.

As a primary care organisation with strong capability across all aspects of health and wellbeing, she is excited about the opportunity that Fresh Minds has to be an enabler of better ways of working to address the whole of health needs of our community

Rachel Boase, Group Chief Financial Officer

Rachel is an experienced Chartered Accountant who has worked in finance and senior leadership roles in New Zealand and overseas, in a variety of industries including chartered accountancy and media.

Rachel has been at ProCare for a number of years and enjoys the continuous growth and openness to innovation in the organisation and the mission of providing better health outcomes for New Zealanders. With her skill set she aims to provide commercial insights and continuous improvements for ProCare, its practices and its patients.

Kirti Desai, General Manager Digital, Data and Technology

Kirti is a passionate strategic thinker and leader of high performing teams, with more than 20 years’ experience across the disciplines of strategy, digital and business transformation, customer/patient experience, technology, cyber security, data and analytics, product development innovation, and marketing and sales.

Her areas of specialisation include revenue growth, diversification of business models by utilising technology and data for new product/service development, digital transformation, new and existing system migrations, new websites, and eCommerce channel development.

Prior to joining ProCare, Kirti has held a number of senior executive roles including Chief Digital & Innovation Officer at the Real Estate Institute of New Zealand (REINZ) and Chief Growth Officer at QV. She has also worked in senior roles in large global organisations in both NZ and the UK across the payments and financial services industries.

Kirti has a Bachelor of Arts (BA Hons), Business Administration and Management, is a member of the Institute of Directors and has completed the Company Directors Course.