New ProCare Group CEO announced

Chair of ProCare Network (Co-op) Ltd Harley Aish today announced the appointment of Bindi Norwell as CEO of ProCare Group.

Ms Norwell is currently CEO of the Real Estate Institute of New Zealand (REINZ), a position she has held for four years.

Dr Aish says Ms Norwell, who has worked in New Zealand, Australia and the UK, is an experienced business leader and strategist who brings valuable expertise to the ProCare Group.

“We are delighted to appoint Bindi as CEO of ProCare Group. Although she is new to the health sector, her extensive experience in strategy development and implementation, and senior leadership roles bring the right combination of skill needed to lead the organisation through the next phase of our development.

“The New Zealand health sector environment is rapidly changing, and we are very pleased to have Bindi’s strength in strategy and management to navigate ProCare through this time.

“With strong leadership, we can continue to support our general practices to focus on care of their patients and deliver quality health outcomes for our 800,000 patients in Tāmaki Makaurau.”

Ms Norwell joins the ProCare Group on 22 March 2021. She replaces Steve Boomert, who leaves in December after seven years at the helm.

Tony Wai, ProCare Group CFO and GM Corporate Services is to take on the interim CEO role.


Ruth Morse
Senior Communications Advisor, ProCare and Fresh Minds or 021 263 1415

About ProCare
ProCare is New Zealand's largest and most diverse co-operative of healthcare professionals in New Zealand. We represent more than 170 general practices across the greater Auckland region, with over 800,000 enrolled patients. ProCare also serves the largest Pacific and South Asian populations enrolled in general practice in New Zealand as well as the largest Māori population in Tāmaki Makaurau.
We are committed to improving the health of Aucklanders with a local and personal approach to delivering world leading health services via quality general practice, backed by clinical excellence and expert business support. As an organisation we are committed to transforming healthcare so people can live great lives and we do this through partnership and innovation.
ProCare is comprised of the PHO ProCare Health (PHO) Limited, co-operative ProCare Network Limited, ProCare Network Partnerships Limited and the ProCare Charitable Foundation.


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